I am an annual pass holder at Universal Studios Hollywood. Recently I was invited to preview their newest ride: Transformers 3D-The Ride. All I can say is there are only a few theme park rides that I would like to ride again and again. Transformers is one of them.
After going through a maze of hallways (which reminds me of Star Tours at Disney World/Disneyland) and getting your 3D glasses, you are taken to your armored vehicle, which can seat up to 16 (four rows of four riders). You are part of the Autobot army and your mission is to retrieve the AllSpark, which is held by the Decepticons. As you move along (your vehicle does move forward and backward along a track), the 3D movie plays around you and you are jostled about as you move along the story. You meet many of the characters from the Transformers trilogy and even get to virtually go through a plate glass window as you are sucked in and caught by one of the Decepticons.
The ride itself lasts for about 7 minutes and I thought it was the right length and it was a lot of fun. This is definitely one ride I will ride early on (before the line gets too long).